Getting back to the amount of big dollar sales to expect - in a word, don’t. That’s not to say you won’t sell your art, but I know I can’t afford any original large scale work at present, and depending on your situation, chances are neither can you! The Other Art Fair does offer Art Money, a payment installment initiative that you can nominate to offer potential customers. I chose not to use that option, and the only time I was asked if I offered it, the client ended up paying in full anyway. One thing I will advise you do is have cheaper options in the form of prints of your work. I only took my prints along on day 4 and I really regret not having them there as an option from the start. As my work often appeals to a younger demographic, they probably would have liked a more affordable option. Lesson learned.
All in all I had a fantastic 4 days. It was long and tiring but the staff in Sydney lead by Zoe Paulsen were unflappable and so accommodating. When you consider that they had to contend with the needs and egos of 120 artists, it’s a pretty impressive feat to behold. I would attend it again if given the opportunity and can recommend it as something artists of all disciplines look into if you are considering elevating your work into a wider realm.
One last piece of advice - the following items are going to come in handy.
A portable fan: I took two! Depending on the size of the space you’re in, the airflow in the venue might not lend itself to a comfortable situation. My time at Technology Park was made infinitely more enjoyable with some well directed air. Water and snacks - sounds like a no-brainer right? Keep hydrated and although the food on offer was tasty and fresh, over the 4 days you might want a bit of variation (and fibre!). Stationary such as pens, double sided mount tape, an eraser for the walls - stuff you might think you require depending on the form your art takes. Lots of business cards,a smile and a good attitude will always come in handy as well.
Big big thanks to Chad from Musicland, Justin Sommer from Art Essentials for the excellent framing job and friendly service and to Stephen Gray from About Picture Hanging for the install. as well as all the staff and artists I met at The Other Art Fair - you were all so wonderful.